Reports to: Strategic Marketing Manager
Nexaminds is a digital talent acquisition and management company that specializes in providing exceptional consulting and project-based services to clients.
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and network users. The goal is to gradually achieve superior customer engagement and intimacy, app installs and revenue by strategically exploiting all aspects of the social media marketing roadmap.
As a Social Media specialist, you should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective users.
The Social Media Specialist will be responsible for overseeing social media strategies and activities for both company projects and client engagements, ensuring effective delivery of social media and digital communication services as per their specific requirements.
As a Social Media Specialist you will report directly to the Strategic Marketing Manager to ensure social media strategies are aligned with overarching marketing goals. Your daily responsibilities will include:
Required Skills and Qualifications:
The Social Media Specialist would preferably have a BS in Communications, Marketing, Business, New Media or Public Relations. Excellent communication, creativity, research and community building are key skills for this position.
Experience managing social media platforms for tech brands, part of a content team or marketing agency
Hands-on knowledge of social media management tools, knowledge of online marketing and good understanding of major marketing channels
Proficiency with at least four social media platforms including Facebook, Instagram, TikTok, Youtube, LinkedIn, Twitter and Reddit
An analytical eye and a good sense for the type of content that performs best depending on platform and objective, reflecting an understanding of both analytical and strategic thinking.
Preferred experience in developing and managing influencer strategies, including influencer identification, collaboration, and performance analysis.
Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
English Language: Excellent verbal and written communication skills, strong content marketer and storyteller
Proven ability to prioritize and meet deadlines without sacrificing quality