Emploi Tunisie » Offres d'emploi à Sousse » E-Commerce Manager
Job Summary
We are seeking a dynamic and experienced E-commerce Manager to lead our online retail operations. The E-commerce Manager will be responsible for developing and executing the company’s e-commerce strategy to drive sales, grow the online presence, and enhance the customer experience. This role requires a strategic thinker with a hands-on approach, keen attention to detail, and a deep understanding of e-commerce platforms, digital marketing, and customer behavior.
Key Responsibilities
E-commerce Strategy and Sales
- Develop and Implement Strategies: Create and execute short-term and long-term strategies to achieve sales growth and profitability targets in alignment with the company’s business objectives.
- Sales Forecasting & Analysis: Monitor sales performance, analyze trends, and make data-driven recommendations for improving sales and increasing conversions.
- Pricing and Promotions : Establish and implement competitive pricing strategies and promotions in coordination with the marketing team.
Website Management
- Website Optimization: Manage and oversee the day-to-day operations of the company’s website, ensuring seamless navigation and user-friendly design. Work with developers to enhance the site’s UX/UI and implement new features.
- Product Listing and Management : Ensure accurate and compelling product listings, descriptions, and pricing. Maintain inventory accuracy and implement strategies to improve conversion rates.
- Content Management: Collaborate with the content and design teams to ensure consistency in branding, visual standards, and communication across all digital platforms.
Digital Marketing and Growth
- Customer Acquisition & Retention: Develop strategies to increase traffic, improve customer retention, and boost conversions. This includes utilizing SEO/SEM, PPC, email marketing, influencer partnerships, and social media campaigns.
- CRM and Customer Insights: Utilize CRM systems to analyze customer behavior and purchasing patterns. Make recommendations to improve the customer journey and increase customer loyalty.
- Data Analysis and Reporting: Monitor key performance indicators (KPIs) such as traffic, conversions, customer acquisition cost (CAC), average order value (AOV), and return on ad spend (ROAS). Prepare regular reports and present findings to senior management.
Team Management and Collaboration
- Cross-functional Collaboration: Work closely with the marketing, supply chain, design, and customer service teams to ensure seamless coordination in all e-commerce-related activities.
- Team Leadership: Lead and mentor a team of digital marketing specialists, content creators, and web developers. Set clear goals, conduct performance reviews, and provide ongoing training and support to the team.
Logistics and Customer Service
- Order Fulfillment and Logistics: Oversee the order management and fulfillment process in coordination with the logistics team to ensure timely delivery and customer satisfaction.
- Customer Support Oversight: Collaborate with the customer service team to resolve escalated issues and improve overall customer service quality. Implement customer feedback strategies to enhance the shopping experience.
Requirements
Education and Experience
- Bachelor’s degree in Business, Marketing, Digital Media, or a related field. An MBA or equivalent experience in a leadership role is a plus.
- Minimum of 3-5 years of experience in managing an e-commerce business or digital sales in a retail environment, preferably in fashion or consumer goods.
Skills and Competencies
- E-commerce Expertise: Strong knowledge of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and content management systems (CMS).
- Digital Marketing Skills: Proficiency in digital marketing channels including SEO/SEM, PPC, social media advertising, email marketing, and influencer marketing.
- Data-Driven Decision-Making: Advanced proficiency in web analytics tools (e.g., Google Analytics) and experience with data analysis to drive business growth.
- Leadership & Communication: Proven ability to lead cross-functional teams, communicate effectively, and influence stakeholders at all levels.
- Problem-Solving Skills: Ability to identify issues, think creatively, and implement effective solutions in a fast-paced environment.
- Customer-Centric Focus: Deep understanding of customer behavior, experience design, and UX/UI principles.
Key Competencies
- Strategic Thinking: Ability to see the big picture and plan strategically for future growth and market trends.
- Attention to Detail: Meticulous and detail-oriented in managing website content, product listings, and marketing campaigns.
- Flexibility and Adaptability: Comfortable with ambiguity and able to adapt quickly to new challenges and technologies.
Why Join Us?
At NovaStyle, we are committed to redefining fashion by delivering high-quality, stylish, and accessible clothing to our customers. Our mission is to inspire confidence and individuality through unique designs and a seamless online shopping experience. We believe in creating an inclusive and dynamic workplace where creativity, innovation, and customer-centricity are at the heart of everything we do.
Our Vision
To become a leading e-commerce fashion brand known for our dedication to quality, sustainability, and customer satisfaction. We strive to build a global community that shares our passion for style and individuality.
Our Culture
At NovaStyle, we foster a collaborative and growth-oriented culture. We believe that our team is our greatest asset, and we encourage creativity, initiative, and open communication. We value continuous learning and offer opportunities for personal and professional development.
Benefits and Opportunities for Growth
- Competitive Compensation: We offer a market-competitive salary package with performance-based incentives.
- Career Advancement: As a growing company, we provide ample opportunities for career growth and the chance to take on more significant responsibilities.
- Professional Development: We invest in our employees’ continuous learning through training programs, workshops, and access to industry events.
- Supportive Environment: Enjoy a supportive work environment where innovative ideas are encouraged and recognized.
By joining NovaStyle, you will be part of a passionate team driving the future of fashion and e-commerce. We are excited to welcome individuals who are not only skilled but also align with our values and share our commitment to excellence.
Application Instructions
To apply, please submit your resume and a cover letter detailing your experience and why you would be a great fit for this role.