Digital Marketing Specialist

Acredius Group

Acredius Group (“Acredius”) is a Swiss Fintech startup. Having the mission to make an impact in the real economy and be one of the future leaders of innovation, Acredius provides an ecosystem supporting entrepreneurs and investors. Acredius assists them throughout their journey, especially with:

• A Crowdlending online platform that makes investors’ and borrowers’ needs meet in an unconventional, digital, intuitive and safe environment
• A Private Equity Fundraising pillar for promising startups and dynamic companies searching for equity investments
• A Growth Strategy pillar which closes the loop of the company’s journey by supporting it pre and post funding. It also offers on-demand support to bigger institutions, whether it is for project management or expertise (e.g. commercial, risk, tech)

Acredius Tunisia 

Acredius Tunisia is a new arm of Acredius focusing on Artificial Intelligence (AI) and data-driven decision-making as well as Marketing. Its purpose is to help international clients stay relevant in a customer-centric and insights-driven future. 

With a growing Group, we need additional muscles and are therefore searching for a highly motivated new team member to support with the following tasks:

What we offer

• The opportunity to actively have an economic impact by helping innovation go from ideas to life-changing products and services
• Access to international markets using Swiss-enabled capabilities
• An inspiring working environment fuelled by a Swiss quality label and multicultural talents (9 nationalities and 4 continents)
• A dynamic work environment
• A steep learning curve
• A sharp and motivated team in a results-driven environment
• Being part of the Acredius worldwide expansion and in the driving seat of local/global innovation
• An attractive compensation package

Key responsibilities

• Support marketing campaigns by running ads, creating emails, landing pages, building automated workflows 
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
• Manage, execute, track, and report out on the performance of the advertising calendar
• Responsible for administering the marketing automation platform and being the system technical expert, seeking to optimize processes and increase utilization of functionality
• A/B test and continually measure the performance of key digital assets
• Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
• Perform metrics analysis and reporting
• Assist in planning, supporting, and/or implementing other marketing tasks as needed
• Provide recommendations on copy, design, and functionality improvements to ads, landing pages, forms, and emails

Candidate profile

• Minimum of Bachelor's degree in digital marketing or similar field 
• Minimum 3+ years in marketing (client or agency) with a successful record of delivering work with measurable business results, on time and on budget 
• Experience with ad platforms (Google Ads, LinkedIn Ads, Facebook Ads, etc.)
• Practical experience executing paid social media ad campaigns on LinkedIn, Facebook/Instagram, Twitter, YouTube, etc
• Experience with Wordpress
• Experience working in the financial services industry and/or marketplace marketing is helpful
• Successful experience in media planning and buying
• You are enthusiastic and entrepreneurial, behaving with integrity and transparency
• Thrive in a fast-paced start-up environment, and you are excited about the opportunity to have a significant impact as the company grows
• Deep understanding of how paid and organic content and strategies work together
• A customer-centric mindset - you are always thinking about how our customers interact with the brand
• Ability to solve problems and develop frameworks through strategic & creative thinking
• You have demonstrated experience in leading creative projects from ideation to delivery and launch
• You have a strong analytical skillset and ability to translate data to media performance
• Strong conceptual and strategic thinker – able to communicate effectively and influence others with a passion for storytelling
• Excellent time management and project management skills, with the ability to manage the priorities of multiple stakeholders and quickly execute high-quality work
• Digital native and happy to adapt to new trends and technologies
• Fluent in English, French a plus 
• Tunisian citizenship or work permit