About the Role

We are seeking a motivated and skilled Web Marketing Specialist with strong experience in SEO and social media management. In this role, you will manage the digital presence of multiple projects, enhance organic visibility, and collaborate closely with our development team to optimize websites, content, and performance across all major search platforms.

Key Responsibilities1. SEO & Website Optimization

• Conduct on-page and off-page SEO activities to improve search rankings and organic traffic.
• Collaborate with the development team to optimize website structure, performance, UX, and technical SEO elements.
• Maintain and update sitemaps, metadata, page titles, alt text, and structured content.
• Perform regular website audits and propose actionable recommendations.
• Review and optimize website text, images, and media for SEO best practices.
• Monitor and analyze search performance via Google Search Console.

2. Social Media Management

• Manage and grow social media platforms for various company projects (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Create content calendars, posts, visuals, and engagement strategies to increase reach and audience interaction.
• Track performance metrics and report insights on campaign effectiveness.
• Ensure brand consistency across all online channels.

3. Analytics & Reporting

• Track website and social performance using Google Analytics and other analytics tools.
• Prepare regular reports on KPIs, campaign effectiveness, and SEO performance.
• Provide insights and recommendations for continuous improvement.

4. Content Collaboration

• Work closely with designers, developers, and project managers to ensure digital content is optimized and aligned with brand vision.
• Assist in creating SEO-friendly website content, blog articles, and landing pages.
• Review photos, videos, and marketing materials to ensure they meet SEO and branding guidelines.

Required Skills & Qualifications

• Proven experience as a Web Marketing Specialist, SEO Specialist, or similar role.
• Strong understanding of SEO principles, search engine algorithms, and best practices.
• Experience with Google Search Console and Google Analytics.
• Solid knowledge of social media platforms and digital marketing strategies.
• Familiarity with CMS platforms (WordPress, etc.) is a plus.
• Basic understanding of HTML/CSS is an advantage.
• Excellent communication, creativity, and analytical skills.
• Very good English level (spoken and written) — must be able to communicate clearly and handle English content.
• Understand the fundamentals of Google Ads, Meta Ads, LinkedIn Ads, and campaign structure.
• Ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications

• Experience working with development teams or tech environments.
• Knowledge of tools like Ahrefs, SEMrush, Moz, Screaming Frog, or similar.
• Understanding of PPC campaigns and digital advertising is a plus.

What We Offer

• A dynamic, collaborative, and innovative work environment.
• Opportunity to work on diverse and exciting digital projects.
• Professional development and learning opportunities.
• Competitive salary based on experience.