Role Overview As the Digital Marketing Content Lead, you will be responsible for the entire visual and conversion funnel. Your goal is to bridge the gap between high-end fashion aesthetics and performance marketing. You will manage the creator pipeline, use AI to scale visual assets, and ensure all content drives measurable growth.

Key Responsibilities:

• Creator Management: Scout and recruit local creators that fit the brand's aesthetic. Manage the logistics of sampling and provide detailed creative briefs to ensure high-quality RAW content returns.
• Ad Strategy & Production: Transform creator footage into high-converting ads using Hook-Body-CTA frameworks. You will be responsible for the strategy behind the edit to ensure low CPC and high ROAS.
• Content Optimization: Repurpose master assets for various platforms, ensuring a 9:16 TikTok video works just as effectively as a 4:5 Meta ad or a 1:1 website product card.
• AI Asset Generation: Utilize Midjourney and Photoshop Generative Fill to create premium lifestyle visuals, swap backgrounds, and create "studio-quality" scenes without the need for high-cost production.
• E-commerce & Organic Growth: Maintain the visual standards of the WooCommerce store. Drive engagement through Instagram Stories and "Comment-to-DM" strategies to convert followers into customers.
• Performance Analysis: Work with the team to analyze Hook Rates and Hold Rates in Ads Manager, rapidly pivoting creative based on performance data.

Required Skills

• Marketing Strategy: A deep understanding of Meta and TikTok Ads Manager metrics. You must know how to diagnose why an ad is failing and how to fix it through creative.
• Direct-Response Copywriting: Ability to write headlines and captions that drive immediate purchase intent.
• UGC Management: Experience in finding, onboarding, and briefing creators who align with a premium women’s fashion brand.
• Visual Aesthetics: A sharp editorial eye for the women’s clothing niche. You must know how to make mobile-shot footage look like a luxury brand.

Preferred Skills

• Industry Experience: Specific experience in the women’s apparel, loungewear, or bridal niche (familiarity with the Noom style is a major plus).
• AI Proficiency: Advanced usage of AI for generating high-end lifestyle environments for product placement.
• Video Editing: Proficiency in CapCut Desktop or Adobe Premiere Pro to "remix" and polish raw footage into finished ads.
• E-commerce Operations: Experience managing product assets and basic cropping/editing within WooCommerce.