The Friendly App Ltd is a UK-registered technology company building iOS apps used by thousands of people worldwide. Our products are designed around one idea: technology should feel approachable, not overwhelming.

Friendly Calories is our latest app - a calorie tracking tool built for people who find products like MyFitnessPal too complex. Simpler, smarter, and friendlier.

We are expanding our team and looking for a talented Social Media Marketer to take full ownership of growth for Friendly Calories. This is a high-impact role where your work directly drives app downloads and brand awareness across the UK and US markets.

You will create compelling short-form video content daily, engage with a global audience, and build a community around a product that genuinely improves people's lives.

• Fluent in English (written and spoken) all content targets UK & US audiences
• Deep knowledge of TikTok - you understand the algorithm, catch trends early, and know how to make content that stops the scroll
• Proven track record of growing social media accounts for a product or brand - portfolio or content links required to apply
• Able to produce and publish a minimum of 3 short-form videos per day, consistently and independently
• Comfortable using iOS apps daily and discussing them naturally on camera or in voiceover
• Experience identifying and collaborating with influencers in the health & fitness space
• Strong analytical mindset - you track performance, draw conclusions, and propose weekly hypotheses
• Self-directed and reliable - you take ownership without needing to be managed